Jordan is swiftly positioning itself as a significant contender alongside Dubai in the business travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors.
With investments in modern infrastructure it is becoming new and astonishing destination. In addition, a strategic focus on enhancing its MICE capabilities, Jordan offers unique venues like the King Hussein Bin Talal Convention Centre and the Royal Cultural Center, which are equipped to host large-scale international events.
Additionally, Jordan’s rich cultural heritage and historical sites, including Petra and the Dead Sea, add exceptional value to its business tourism offerings.
These sites not only provide spectacular settings for events but also offer leisure and adventure opportunities for delegates. Moreover, Jordan’s political stability and strategic geographic location enhance its appeal as a safe and accessible destination for international conferences and business gatherings.
The government’s proactive approach in promoting Jordan through international collaborations and marketing initiatives further supports its emergence as a formidable MICE destination in the region.
In the Middle East, Dubai stands out as Jordan’s biggest competitor in terms of MICE (Meetings, Incentives, Conferences, and Exhibitions) business.
Dubai’s advanced infrastructure, state-of-the-art facilities, and global connectivity make it a leading destination for international business events, attracting a significant number of corporate and MICE travelers each year.
Jordan is strategically positioning itself to attract more MICE (Meetings, Incentives, Conferences, and Exhibitions) business, aiming to become a significant player in the region and a viable alternative to Dubai.
The country’s efforts are backed by substantial government support and initiatives that emphasize infrastructure development, promotional activities, and partnerships.
The Jordanian government, through various initiatives and strategic plans, is enhancing its attractiveness as a MICE destination.
The National Tourism Strategy emphasizes the importance of the tourism sector to the country’s economy and outlines plans to bolster growth through targeted actions.
This strategy is part of Jordan’s broader economic development goals, which include enhancing competitiveness and creating a conducive environment for business and investment.
Improvements in infrastructure and accessibility are key factors in Jordan’s appeal as a MICE destination.
The country is investing in modernizing its facilities and services to cater to international business events.
This includes upgrading event venues and enhancing connectivity through improvements in transportation and digital infrastructure.
Such developments are crucial for facilitating large-scale business gatherings and ensuring a smooth experience for international delegates.
Source : https://www.travelandtourworld.com/news/article/jordan-could-it-become-the-new-and-astonishing-event-destination-for-business-travel-alongside-dubai-here-are-the-reasons-why/
