Indonesia's Tourism Resurgence and Future Aspirations Unveiled by Deputy Minister Ni Made Ayu Marthini

The Bali and Beyond Travel Fair (BBTF) 2024, held in the picturesque paradise of Bali, is a pivotal event in Indonesia’s tourism calendar.

Celebrating its 10th year, BBTF has established itself as Indonesia’s premier international travel fair, dedicated to showcasing the country’s rich cultural tapestry and natural splendor to a global audience.

This year, Travel and Tour World had the honor of sitting down with Ni Made Ayu Marthini, the Deputy Minister of Marketing at the Ministry of Tourism and Creative Economy of Indonesia.

Known for her innovative strategies and leadership, Made shared valuable insights into the nation’s tourism triumphs and future aspirations.

Ni Made Ayu Marthini enthusiastically shared Indonesia’s recent success of welcoming 1.07 million tourists in April 2024, marking a significant milestone in the country’s recovery and growth post-pandemic.

“Indonesia is not just bouncing back; we’re surpassing our pre-pandemic levels,” Made remarked. This achievement underscores the resilience of Indonesia’s tourism sector, which has navigated through the challenges posed by the global pandemic.

“Events like the Bali and Beyond Travel Fair play a crucial role in driving this growth,” she added, emphasizing the importance of such platforms in boosting tourism.
When asked about the growing popularity of East Java, Made highlighted the region’s diverse attractions and strategic promotional efforts.

“Beyond Bali, East Java stands as a jewel in our tourism crown,” she stated. East Java offers a myriad of experiences, from its cultural heritage to its natural wonders.

The Ministry has been actively promoting this region as part of the “Five Super Priority Destinations” initiative, aiming to showcase Indonesia’s vast richness beyond the well-known Bali.

Made elaborated on the “Five Super Priority Destinations” – a strategic initiative to diversify and expand Indonesia’s tourism landscape.

These destinations include Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in Lombok, Labuan Bajo in Flores, and Likupang in North Sulawesi.

Source : https://www.travelandtourworld.com/news/article/indonesia-is-not-just-bouncing-back-were-surpassing-our-pre-pandemic-levelsni-made-ayu-marthini-at-bbtf-2024-on-tourism-industry-of-indonesia/