Cyprus’s hospitality Industry is in turmoil as the island struggles to bounce back from a significant tourism decline, with 30,000 potential holidaymakers opting to skip the destination.
Tourism officials are grappling with a staggering USD $38 million shortfall caused by the decline in visitors.
Thanos Michaelides, president of the Cyprus Hoteliers Association, warns that the sector is bracing for a substantial loss in tourist numbers.
The industry saw a notable decrease in hotel bookings in May, with experts predicting a potential drop in revenue for tourism-dependent businesses this year.
The recent collapse of Germany’s third-largest tour operator has exacerbated the situation for those reliant on tourists from Germany and the UK.
Michaelides pointed out that Cyprus’s limited access to key tourist markets poses a significant hurdle.
The UK’s economic struggles have also impacted Cyprus’s tourism industry, with fewer Brits able to afford holidays on the island.
This economic downturn has led to a noticeable dip in British visitors, who are crucial to the island’s tourism revenue.
To combat these challenges, Cypriot hoteliers and tourism officials are exploring various strategies to attract more visitors.
Efforts include diversifying the tourist markets, improving marketing campaigns, and enhancing the island’s appeal through upgraded facilities and services.
The hope is to revive Cyprus’s status as a top tourist destination and mitigate the financial impact on the hospitality sector.
As the island nation navigates these turbulent times, the focus remains on finding innovative solutions to boost tourism and support the local economy.
The coming months will be critical in determining the success of these efforts and the future of Cyprus’s tourism industry.
Source : https://www.travelandtourworld.com/news/article/cyprus-hospitality-industry-faces-over-usd-38-million-loss-as-30k-tourists-choose-other-destinations/
